Segments built from customer voice, not guesswork
Slice your audience by themes, objections, sentiment, intent, behavior and purchase history — then sync dynamic segments to your CRM, CDP and campaign tools automatically.
Filter on what customers say and what they do
Stack VoC conditions with CRM and behavioral filters — preview counts, tie segments to revenue, and publish in one click.
- Segment by theme, objection, sentiment score, churn risk or competitor mention.
- Combine voice signals with stage, plan, region, LTV and custom CRM fields.
- Preview live account counts before you publish.
- Save segment definitions your whole GTM team can reuse.
Audiences that update when customers speak
Static lists go stale the moment a customer changes their mind. Resonaa segments recompute as new conversations land.
- Membership updates when new calls, tickets or surveys are analyzed.
- See who entered or left a segment — with the signal that qualified them.
- Schedule batch refreshes for large audiences on your cadence.
- No manual exports, CSV uploads or stale spreadsheet lists.
Push segments everywhere your team works
A segment is only useful if it reaches the CRM record, the CDP event stream, or the campaign that acts on it.
- Sync to CRM lists, Braze, Customer.io, CleverTap and Mailchimp.
- Trigger workflows and owner routing when membership changes.
- Launch win-back and upsell campaigns on audiences built from real language.
- Measure segment growth, conversion lift and score recovery over time.
Push segments everywhere your team activates
A segment is only useful when it reaches the CRM record, the CDP, or the campaign that acts on it — Resonaa keeps every destination in sync.
More than static audience lists
Everything you need to build dynamic segments, keep them fresh, and activate them across your stack — in one place.
VoC filters
Segment by theme, objection, need, opportunity, sentiment score, churn risk or competitor mention — extracted automatically from every channel.
CRM + commerce data
Combine voice signals with stage, plan, region, owner, LTV, order history and custom fields for precise targeting.
Dynamic refresh
Segments recompute when new calls, tickets, surveys or social mentions arrive — no manual exports or CSV uploads.
Destination sync
Push audiences to CRM lists, Braze, Customer.io, CleverTap, Mailchimp, Meta custom audiences and workflow triggers.
Get started with Segmentation
Build audiences from what customers actually say, keep them fresh automatically, and sync everywhere your team activates.