Your customers are
telling you everything. Resonaa listens.

Every call, meeting, ticket, email, chat and AI-agent conversation — turned into structured themes, objections, needs and opportunities that flow straight into your CRM and CDP.

Resonaa is a Voice of Customer analytics platform that listens across every customer conversation — calls, meetings, tickets, emails, chat, and AI agents — extracts structured signals (themes, objections, needs, opportunities, sentiment), and routes them directly into your CRM and CDP. No manual tagging. No disconnected dashboards.

What we extract

Every customer conversation, decoded

Resonaa reads every word, every pause, every objection — and turns it into structured signals your team can act on immediately.

Objections & concerns

Pricing pushback, trust worries, competitor mentions, timing hesitations — detected, categorized and tallied across every conversation.

Objections & concerns
Needs & product requests

Feature asks, integration gaps, workflow blockers — clustered by topic and ranked by how often customers are actually asking.

Needs & product requests
Opportunities & intent

Buying signals, expansion cues, renewal confidence and churn risk — scored per account so your revenue team knows who to call first.

Opportunities & intent
Data we extract

Six signal layers from every conversation

Each customer interaction is parsed into structured layers of intelligence. You pick which ones flow to which tool.

Know what your customers actually keep talking about

Resonaa surfaces the themes driving every channel so product, marketing, and CS work from the same truth.

Conversation themes dashboard
Every source. One VoC layer.

Listen everywhere your customers are talking

Calls, meetings, tickets, emails, chats, AI agents — all unified into one Voice of Customer layer, automatically.

Calls

Sales calls, support calls, contact center conversations — transcribed and analyzed with speaker-level intent, objections and sentiment.

AircallTwilioGenesysMaqsam
Meetings

Zoom, Google Meet, Microsoft Teams — the discovery call, the renewal review, the onboarding session. Every meeting becomes structured VoC data.

ZoomGoogle MeetMicrosoft Teams
Tickets

Support history analyzed for frustration patterns, repeat issues, and unmet product needs — without waiting for a CSAT survey.

ZendeskFreshdeskIntercomZoho Desk
Emails

Inbound and outbound threads parsed for objections, needs, sentiment and buying signals — linked back to the right customer record.

GmailOutlookShared inboxes
Chat & messaging

WhatsApp, chatbots, social DMs, live chat — messaging conversations that usually disappear now land in your VoC layer automatically.

WhatsAppMeta channelsLive chat widgets
AI agents

Transcripts and outcomes from your voice and text AI agents feed the same VoC pipeline as your human-led conversations.

ElevenLabsVAPIRetell AIBland AI
Integrations

Plug into every tool your customers actually talk through

Resonaa ingests conversations from the calling, meeting, ticketing, email, messaging and AI-agent platforms your team already uses — no data migration needed.

Calls & contact centers

Sales calls, support calls, and contact-center conversations — ingested with speaker, transcript and sentiment.

05+
Aircall
Genesys
Maqsam
ZIWO
Twilio

Meetings

Discovery calls, QBRs, onboarding sessions — joined, transcribed, and parsed into VoC data.

03+
Zoom
Google Meet
Microsoft Teams

Helpdesks & tickets

Support history parsed for frustration patterns, repeat issues and unmet product needs.

05+
Zendesk
Freshdesk
Zoho Desk
Intercom
Odoo

Email & inboxes

Inbound and outbound threads parsed for objections, needs, sentiment and buying signals.

03+
Gmail
Outlook
SIShared inboxes

Messaging & social

WhatsApp, Meta channels, live chat and DMs — channels that used to disappear now feed VoC.

06+
WhatsApp
Slack
Freshchat
Respond.io
Chatbase
Meta

AI voice & text agents

Transcripts and outcomes from your AI agents feed the same VoC pipeline as human conversations.

04+
ElevenLabs
VAPI
Retell AI
Bland AI
100+ integrations and native connectors — if your team uses it, Resonaa listens to it.
Signals → Systems

Every detected signal flows straight into the systems your team already uses

From a spoken objection to a CRM field, a pipeline stage update, a workflow trigger or a CDP event — automatically and in near real time.

CRM syncWorkflow triggersCDP activationWarehouse sync
CRM records

Write signals back to the right customer record — no manual logging.

Pipeline stages

Move deals forward or flag at-risk accounts based on what was said.

Workflows

Trigger follow-ups, alerts, and playbooks the moment a signal is detected.

CDP + warehouse

Stream events to Segment, mParticle, Snowflake — activate downstream.

Calls
Meetings
Tickets
Emails
Chat & AI
Resonaa
CDP + Destinations

Push VoC signals into every activation tool you already own

Resonaa speaks the native format of every major CDP, data warehouse, and CRM — so marketing, data, and revenue teams can activate customer voice, not just store it.

Customer data platforms

Turn Voice of Customer into first-party audience data.

Stream structured VoC events into Segment — themes, objections, intent scores, sentiment shifts — ready to route to every downstream destination.

Track events per themeIdentify traits for accountsSource → Segment → 300+ destinations
Resonaa Value
Every signal is a Segment event

Objection detected, need captured, intent scored — each becomes a Track or Identify call tied to the customer profile.

Audiences built from what customers actually say

Build audiences like "mentioned pricing objection last 30 days" or "asked for SSO" with no manual tagging.

Activate across your entire stack

Segment routes VoC audiences to ad platforms, email, in-app messaging, and data warehouses automatically.

Outcome

Marketing stops guessing what customers want. Revenue operates on real signals, not form fields.

VoC signal routing into CDPs
CDP & Destinations

Activate VoC signals in every tool your team already owns

Resonaa ships a structured VoC stream into your CDP, data warehouse, CRM, and activation tools — so marketing, data and revenue teams can act on customer voice, not just store it.

Customer data platforms

Stream structured VoC events into your CDP — themes, objections, intent, sentiment — ready for any destination.

05+
SgSegment
mPmParticle
RSRudderStack
HtHightouch
CnCensus

Data warehouses

Purpose-built VoC tables delivered to your warehouse — ML-ready, BI-ready, joined on customer_id.

04+
Snowflake
BigQuery
RsRedshift
DbDatabricks

CRMs & revenue stack

Write VoC signals as native fields, timeline activity, and list memberships on the records you already own.

05+
HubSpot
Salesforce
PdPipedrive
Zoho CRM
RaResonaa CRM

Activation & analytics

Personalize messaging, email, and in-app experiences on what customers actually say.

07+
Braze
Mailchimp
CleverTap
Customer.io
Mixpanel
Metabase
AmAmplitude
Every signal becomes an event, attribute or field — ready for segmentation, activation and ML.
Who benefits

One VoC layer. Four teams suddenly smarter.

When customer voice flows into the right system with structure, every team works from the same truth — and moves faster because of it.

Product & engineering

Prioritize the roadmap on real demand. See which feature requests are pulling the most revenue and which friction points are driving churn.

Revenue & CS

Catch churn risk before it shows up in billing. Spot expansion signals the moment a customer hints at them. Walk into every renewal call with the full picture.

Support & CX

See which issues keep repeating, which channels frustrate customers most, and which agents consistently turn negative sentiment around.

Marketing & data

Activate VoC audiences in your CDP. Build segments from what customers actually say, not what you guess they want. Personalize with real evidence.

Ask Resonaa

Ask anything about the voice of your customers

Resonaa reads every conversation, every signal, every channel — and gives your team one clear answer in seconds. No SQL, no dashboards to build.

Top 5 objections this quarterWhich accounts asked for SSO?Sentiment trend by segmentChurn risk on enterprise tier
Live VoC answer
Prompt

What are the top 5 objections this quarter and which accounts raised them?

Resonaa

1. Pricing (38 mentions) — Acme Co, Globex, Initech. 2. Integrations (22) — mostly mid-market. 3. Security / SSO (14) — all enterprise. 4. Timing / Q4 budgets (9). 5. Competitor X (7) — open to switching. Full account list + quotes in the attached report.

Voice of Customer AI assistant preview
Follow-up: Draft renewal plays for the accounts citing pricing.
FAQ

Questions teams ask before rolling out VoC

What Resonaa extracts, how it connects, where the data goes, and how fast it moves.

Voice of Customer analytics is the practice of extracting structured signals — themes, objections, needs, opportunities — from everything your customers say across every channel. Resonaa does it automatically using AI, so no one has to tag conversations manually.

Themes, objections, concerns, needs, feature requests, opportunities, intent scores, sentiment, emotion, competitor mentions — each as its own structured field linked back to the customer record and the original transcript.

Calls, meetings, support tickets, emails, chat and messaging conversations, and AI voice + text agents. If the customer says it, Resonaa captures it.

Yes. Resonaa has native connectors for Segment, mParticle, RudderStack, Snowflake, BigQuery, HubSpot, Salesforce, and more. Every extracted signal can stream out as an event or as a field on the customer record.

Signals are extracted during or immediately after the conversation. Most events reach the CRM and CDP in seconds, not hours.

Yes. Resonaa handles conversations in English, Arabic, French, Spanish, Portuguese, and more — signals are extracted consistently regardless of language.

Every signal comes with a confidence score and a citation — the exact quote and timestamp from the source. Low-confidence extractions can be routed to a review queue before syncing downstream.

SOC 2, GDPR-aligned data handling, per-company encryption at rest, and full audit logs. VoC data stays inside your tenant and is never used to train shared models.

Your customers are already telling you everything.

Start listening with structure, and watch every team move faster.

14-day free trial
No credit card required
Connects to your CRM + CDP